文化消费支出决策:价值感知、参照群体影响和资源约束  

Expenditure Decision in Cultural Consumption: Value Perception,Reference Group Influence and Resource Constraints

作　　者：李志兰 牛全保 李东进 LI Zhi-lan;NIU Quan-bao;LI Dong-jin(School of Business Administration,Henan University of Economics and Law,Zhengzhou 450046,China;School of Business,Nankai University,Tianjin 300071,China)

机构地区：[1]河南财经政法大学工商管理学院,河南郑州450046 [2]南开大学商学院,天津300071

出　　处：《经济经纬》2019年第6期117-124,共8页Economic Survey

基　　金：国家自然科学基金青年项目(71602048)

摘　　要：采用Cragg跨栏模型,基于个体微观视角探析文化消费金钱和时间支出决策的直接影响因素。研究发现:逃避性价值和价格感知对各种文化消费的金钱和时间支出决策均有促进作用,享乐性价值仅对网络文化消费时间支出决策具有正向影响,社会性价值对文化传媒金钱和时间支出决策具有正向影响,但对文化艺术消费时间支出决策具有负向作用。收入对各种文化消费的金钱和时间支出决策均有促进作用,闲暇时间仅对休闲娱乐金钱支出决策具有显著影响。参照群体影响是文化消费支出决策的重要影响因素,文化供给环境感知对个体资源约束与支出决策的关系起到一定正向调节作用。This paper divides cultural consumption into two dimensions-money spending and time spending, and then analyzes the main influencing factors for individuals to make decisions on the amount of money and time spent from the microscopic perspective. The results show that escapist value and price perception are the main drivers on the amount of money and time spent for different types of cultural consumption, and hedonic value only has a positive impact on the amount of time spent on internet culture consumption. Social value has a positive impact on the amount of money and time spent on cultural media consumption, but it has a negative effect on the amount of time spent on culture and art consumption.Income can promote the amount of money and time spent on different types of cultural consumption, and leisure time only has a significant impact on the amount of money spent on leisure & entertainment consumption. Reference group influence plays an important role in spending decisions, and the moderation effect of cultural supply environment in the relationship between resource constraints and expenditure decisions is partially confirmed.

关 键 词：文化消费 支出决策 价值感知 参照群体影响 资源约束 

分 类 号：F274[经济管理—企业管理]