考虑利他行为的低碳供应链决策模型及其复杂性分析  

Study of a Game Model and the Complex Dynamics of a Low-carbon Supply Chain Considering Altruistic Behavior

作　　者：范如国[1] 林金钗 朱超平 朱开伟 FAN Ruo-guo;LIN Jin-chai;ZHU Chao-ping;ZHU Kai-wei(College of Economics and Management,Wuhan University,Wuhan 430072;Institutes of Science and Development,Chinese Academy of Sciences,Bejing 100190;School of Public Policy and Management,University of Chinese Academy of Sciences,Beijing 100190)

机构地区：[1]武汉大学经济与管理学院,武汉430072 [2]中国科学院科技战略咨询研究院,北京100190 [3]中国科学院大学公共政策与管理学院,北京100190

出　　处：《软科学》2019年第11期85-91,119,共8页Soft Science

基　　金：国家自然科学基金项目(71271159);国家社会科学基金重大项目(14ZDA062);教育部人文社会科学研究专项课题(14JDGC012)

摘　　要：考虑决策主体的利他行为,分别构建了静态模型和基于有限理性的动态模型。静态模型分析了利他行为对价格决策、减排率与低碳宣传、利润的影响,动态模型探讨了均衡解的稳定性以及参数对供应链系统稳定域的影响,并分析了调整参数和利他行为对低碳供应链系统运行的影响。通过模型推导和数值仿真发现,零售商和制造商的利他行为均能激励制造商减排和零售商低碳宣传,供应链利润随制造商利他偏好的增大而增大,随零售商利他偏好的增大先增大后减小。过大的调整参数会使供应链系统失稳,制造商的利他行为对系统稳定性的影响大于零售商的利他行为。Considering the altruistic behavior of decision makers, static model and dynamic model based on bounded rationality are constructed. Firstly, the influence of altruistic behavior on price decision-making, emission reduction rate, low-carbon propaganda and profits are analyzed in static model. Then, the stability of equilibrium solution and the influence of parameters on the stability region of the supply chain system are discussed in dynamic model. Moreover, the influence of adjustment parameters and altruistic behavior on the operation of the low carbon supply chain system is analyzed. Through model deduction and numerical simulation, this paper finds that the retailer’s and manufacturer’s altruistic behavior can boost the manufacturer to improve carbon emission reduction level and the retailer to improve low-carbon propaganda level. The manufacturer’s altruistic behavior is always conducive to the increase in the supply chain profit. With the increase in the retailer’s altruistic preference coefficient, the supply chain profit first increases and then decreases. Excessive adjustment parameters will destabilize the supply chain system, and the influence of the manufacturer’s altruistic behavior on the system stability is greater than that of the retailer’s altruistic behavior.

关 键 词：利他偏好 低碳供应链 混沌 复杂性 

分 类 号：F274[经济管理—企业管理] F224[经济管理—国民经济]