问题转向与心理逻辑:新媒体时代的媒介文化研究  

Problem turning and psychological logic:media culture in new media era

作　　者：李春雷 LI Chunlei(School of Journalism and Communication,Guangzhou University,Guangzhou 510006,China)

机构地区：[1]广州大学新闻与传播学院

出　　处：《南昌工程学院学报》2019年第5期56-59,共4页Journal of Nanchang Institute of Technology

基　　金：国家社会科学基金一般项目(16BXW002)

摘　　要：媒介有着自己独有的内在价值主线,外在形式则有着自己的文化表象。同时媒介在构建社会文化过程中发挥着举足轻重的作用,这事实上是媒介文化重要的关注范畴。学界对媒介文化的研究方兴未艾,尤其在新媒体时代下的分析更是从多维度展开。事实上,网络和新媒体对媒介文化的“重新”建构,更应该回到媒介文化关注的问题转向及其内在心理逻辑,较为系统地梳理出在“技术”这一结构性的因素作用下,媒介文化与网络和新媒体结合后出现的拓展性、外显性元素,甚或面临的挑战性的问题。当然,在新媒体时代对于媒介文化的研究,更多的应关注技术导引的媒介文化研究的旨趣、脉络等自身逻辑,以及逻辑演进过程中提取出的“问题”衍变。Media has its own intrinsic value line,and its external form has its own cultural representation.Meanwhile,the media plays an important role in the process of constructing social culture,which is,in fact,an important area of concern for media culture.Academic research on media culture is ascendant,especially in the era of new media.The analysis is carried out from multiple dimensions.In fact,in“re-constructing”media culture by network and new media,we should more importantly return to the problem turning of media culture and its internal psychological logic,systematically sorting out the expansive and explicit elements after the combination of media culture and network and new media under the influence of the structural factor of“technology”.Of course,more attention should be paid to the purport,context and other logic of technology-guided media culture research,and the evolution of“problems”extracted from the process of logical evolution on the study of media culture in the new media era.

关 键 词：网络视听 媒介文化 研究范式 研究问题 

分 类 号：G20[文化科学—传播学]