新媒体对青年知识群体的“去政治化”话语表达的影响维度——基于PX百度词条事件的实地调研  

Influence dimensions of new media on de-politicization discourse expression of youth knowledge groups:based on field research of PX Baidu entry events

作　　者：张楚越 ZHANG Chuyue(School of Media,Jiangxi Normal University of Science and Technology,Nanchang 330027,China)

机构地区：[1]江西师范大学科技学院传媒学院

出　　处：《南昌工程学院学报》2019年第5期60-64,共5页Journal of Nanchang Institute of Technology

基　　金：国家社会科学基金一般项目(16BXW002)

摘　　要：基于PX百度词条事件的实地调研,围绕PX毒性“不确定性”所衍生出的辩论进行话语分析。研究发现,知识青年群体对于媒体报道有着强烈的自我认知,且对环境议题的表达呈现出“去政治化”的话语倾向;而媒体在形塑社会认知与进行知识生产的过程中,切合并迎合了市场竞争及受众心理的需求,进而强化了口语化、符号化、去政治化等表达形式的话语框架。为此,从媒体知识的空间书写、媒介话语的意识形态以及知识青年群体的话语表达风险三个常规维度来考察和分析当下知识青年群体“去政治化”话语的表达模式。从中探究媒体知识生产的平衡性与多样化,重建媒体与社会的信任关系与和谐的知识再生产效应。Based on the field research of PX Baidu entry events,this paper conducts discourse analysis of the debates arising from the“uncertainty”of PX toxicity.We find that the knowledge youth group has a strong self-cognition for media reports,and the expression of environmental issues presents a de-politicization discourse tendency.While the media is shaping the process of social cognition and knowledge production,media cater to the needs of market competition and the audience’s mentality,and thus strengthen the discourse framework of expressions such as colloquialism,symbolization and de-politicization.To this end,this paper examines and analyzes the expression patterns of the“de-politicization”discourse of the current knowledge youth group from the spatial writing of media knowledge,the ideology of media discourse and the discourse expression risk of the knowledge youth group.It aims to explore the balance and diversity of media knowledge production,rebuild the trust relationship between media and society and the harmonious knowledge reproduction effect.

关 键 词：新媒体 青年知识群体 去政治化 PX 

分 类 号：G63[文化科学—教育学]