从专利布局现状分析国内外智能家居企业竞争策略  

Analysis of competitive strategies of smart home enterprises at home and abroad from the status quo of patent distribution

作　　者：刘超 徐志方 马成东 王淼 沈顺厚 LIU Chao;XU Zhifang;MA Chengdong;WANG Miao;SHEN Shunhou(Qingdao Haier Technology Co.,Ltd.,Qingdao 266101,China)

机构地区：[1]青岛海尔科技有限公司

出　　处：《电视技术》2019年第7期73-80,共8页Video Engineering

基　　金：国家科技重大专项(2017ZX01038101)经费资助

摘　　要：5G技术的市场化为智能家居市场来了新的发展空间,未来居家模式将发生新的变革,本文从专利信息的角度入手,通过专利竞争力模型筛选出国内外智能家居领域竞争实力排名前3位的企业对其专利布局方向、专利布局领域等相关数据进行研究,最终结合公司相关产品,研究该些公司新的市场竞争策略,同时给出智能家居企业未来技术研发方向以及产品销售地域等策略建议。The marketization of 5 G technology has brought new development space for the smart home market, and new changes will occur in the future home model. This article starts from the perspective of patent information, and selects the top 3 competitive strengths in the smart home field through the patent competitiveness model. The company researches its patent layout direction, patent layout field and other related data, and finally combines the company’s related products to study the new market competition strategies of the companies, and gives strategic suggestions for the future technology research and development direction and product sales area of smart home enterprises.

关 键 词：智能家居 专利分析 竞争策略 

分 类 号：F273.1[经济管理—企业管理] G306.0[经济管理—国民经济]