探讨手绘插画在包装设计中的应用  

APPLICATION OF HAND-DRAWN ILLUSTRATION IN PACKAGING DESIGN

作　　者：王晓丹[1] 

机构地区：[1]辽宁师范大学美术学院

出　　处：《包装与设计》2019年第6期104-105,共2页Package & Design

摘　　要：手绘插画作为现代包装设计中独特的艺术表现手法,相较于电脑制图和摄影等方式,在传递商品信息和情感表现等方面都有着独特的优势。特别是近些年,因为它的亲和力和各类的不同表现风格,被广泛应用于平面广告、网页设计、书籍设计、多媒体动画和包装设计上,特别是包装设计,无论是何材质和包装形态,只要拥有优秀的手绘插画创意表现,产品的包装会立刻从同类商品中脱颖而出。With its unique advantages in emotional appeal and conveying commodity information, hand-drawn illustration is a popular expression in modern packaging design. Compared with other art forms, hand-drawn illustrations have strong affinity and uniqueness. Designers use hand-drawn forms to communicate thinking and imagination, and unique expressions and fun makes it a popular trend in modern packaging design. Based on the value and advantages of hand-drawn illustrations, this paper analyzes the application and role of hand-drawn illustrations in packaging design with practical cases as examples, and discusses the development trend of hand-drawn illustrations in future packaging design.

关 键 词：手绘插画 包装设计 多媒体动画 同类商品 平面广告 艺术表现手法 创意表现 书籍设计 

分 类 号：J21[艺术—美术]