自媒体环境网络群体极化现象分析  

Network Group Polarization in We-Media Environment

作　　者：蒋红艳[1] 胡明辉[2] JIANG Hong-yan;HU Ming-hui(School of Marxism,Hainan Medical University,Haikou 571199,Hainan Province,China;School of Marxism,Hainan College of Economics and Business,Haikou 571127,Hainan Province,China)

机构地区：[1]海南医学院马克思主义学院,海南海口571199 [2]海南经贸职业技术学院马克思主义学院,海南海口571127

出　　处：《沈阳农业大学学报（社会科学版）》2019年第4期454-458,共5页Journal of Shenyang Agricultural University(Social Sciences Edition)

基　　金：教育部人文社会科学研究规划基金项目(19YJA710010);海南省哲学社会科学规划课题(HNSK(YB)16-86)

摘　　要：在网络群体极化现象的形成中,自媒体传播表现出强大的推动力,逐渐建立了较为模式化的行动逻辑、话语表达和传播路径,并由此产生社会正面效应或负面效应。自媒体的传播易导致网民共鸣、形成从众效应和衍生“蝴蝶效应”,因此,为了提升传播效果,加强舆论引导的有效性,政府应重视网络舆情监管,大力提高网民整体素质,完善网络舆情引导机制,通过建立科学规范的网络管理机制,净化网络环境,促进社会的和谐进步。In the network group polarization,we-media communication has shown strong impetus;and it gradually establishes a more modeled logic of action,discourses expression and communication path,and thus produces positive and negative social effects.It is easy for the dissemination of we-media to form the resonance of net citizens,bandwagon effect and"butterfly effect".Therefore,to improve the communication effect and strengthen the effectiveness of public opinion guidance,the government should pay attention to the supervision of network public opinion,make great effort to improve the comprehensive quality of net citizens and perfect the guiding mechanism of network public opinion.Also,the government should purify the network environment and promote social harmony and progress by establishing a scientific and standardized network management mechanism.

关 键 词：自媒体 群体极化 网络舆论 网民素质 舆情监管 

分 类 号：G206.3[文化科学—传播学]