考虑零售商销售努力下的文化产业供应链协调机制  

Coordination Mechanism of Cultural Industry Supply Chain with Retailers’ Sales Efforts

作　　者：李雪莲[1] 高建斌[1] LI Xue-lian;GAO Jian-bin(School of Business,Jinggangshan University,Ji’an 343009,China)

机构地区：[1]井冈山大学商学院

出　　处：《井冈山大学学报（社会科学版）》2019年第6期77-84,共8页Journal of Jinggangshan University(Social Sciences)

基　　金：江西省艺术规划项目“基于供应链视角的江西省文化产业融资问题研究”（项目编号：YG2017092）;井冈山大学博士科研启动项目“电子商务环境下供应链中多渠道协调机制研究”（项目编号：JRB1305）

摘　　要：文化产业要快速发展,成为国民经济的支柱产业离不开金融业的大力支持。我国大多数文化企业属于中小企业,较难直接从金融机构获得资金支持。通过梳理现有研究文化产业金融的文献,提出了适应文化产业金融的供应链金融模式;通过模型论证了该模式下分散决策的供应链难以到达整体最优;最后论文提出了基于收益共享契约的协调。数值分析表明:零售商努力水平会影响销售情形下,收益共享契约能协调分散决策的金融供应链。The rapid development of cultural industry as the pillar industry of national economy needs the support of financial industry.Most of the small and medium-sized cultural enterprises can not directly get financial support from financial institutions.By combing the existing research of cultural industry finance,this paper puts forward the financial mode of cultural industry supply chain,namely the confirming warehouse mode.The present paper proved that it is difficult for the supply chain with decentralized decision-making to reach the overall optimal.Finally,the paper proposes the coordination mechanism based on the revenue sharing contract.And the numerical analysis proves that the retailer's effort level will affect the sales situation;the revenue sharing contract can coordinate the financial supply chain of decentralized decision-making.

关 键 词：保兑仓融资 文化产业供应链 收益共享契约 供应链金融 

分 类 号：F273.4[经济管理—企业管理]