Platform heterogeneity, platform governanee and complementors' product performance: an empirical study of the mobile application industry  

作　　者：Jingtao Yi Jinqiu He and Lihong Yang 

机构地区：[1]Business School,Renmin University of China,Beijing 100872,China [2]Institute of Urban Development,Nanjing Audit University,Nanjing 211815,China

出　　处：《Frontiers of Business Research in China》2019年第3期284-303,共20页中国高等学校学术文摘·工商管理研究（英文版）

基　　金：This study was funded by the National Natural Science Foundation of China(Grant No.71873136).

摘　　要：The platform economy is becoming an important engine for industrial innovation and economic growth.However,empirical research on how platform governanee affects product performance through network externalities remains limited.Leveraging the perspective of platform ecosystems,this paper intends to empirically investigate the impact of platform governance on the product performance of complementors in the mobile application industry,based on firstly released apps on Apple's App Store and Google Play.Our study shows that complementors of free mobile applications on the weakly regulated platform,Google Play,perform much better than those on the strictly regulated platform,Apple's App Store,due to the larger size of the installed base.However,complementors on the strictly regulated platform,Apple's App Store,can take advantage of highly valued end-users on the demand side and higher degrees of product differentiation on the supply side to enhance their product performance.This is likely due to higher entry barriers for complementors,and better user communities for end-users.We suggest that higher competition efficiency and performance levels are linked to the platforms associated with strict governance.

关 键 词：PLATFORM HETEROGENEITY Network externality.Platform governanee Complementor's PRODUCT performance COMPETITION PRODUCT differentiation Digital technology 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]