基于层次分析法的食用菌网络营销发展现状与对策研究  

Research on the Status and Countermeasures of Edible Mushroom Network Marketing Based on Analytic Hierarchy Process

作　　者：李逸平[1] LI Yi-ping(Chendu College of University of Electronic Science and Technology of China,Chengdu 611731,China)

机构地区：[1]电子科技大学成都学院

出　　处：《中国食用菌》2019年第11期113-116,共4页Edible Fungi of China

基　　金：四川省哲学社会科学重点研究基地区域公共管理信息化研究中心项目（QGXH 19-10）

摘　　要：为促进我国食用菌产业网络化与信息化发展,提出基于层次分析法的食用菌网络营销发展现状与对策研究方法。以北京市为例,对食用菌企业生产情况、食用菌总产量、食用菌品种产量数据进行分析,在数据分析结果基础上采用层次分析法确定食用菌网络营销中存在的问题,如在生产前存在监管水平低、缺乏质检人员和优质菌种的问题;在生产环节中存在经营管理粗放、技术水平低、食用菌质量参差不齐、生产条件差的问题;在销售环节中存在缺少信息来源和流通渠道单一的问题。针对用菌网络营销实际存在的问题提出相关对策,以促进我国食用菌产业发展。In order to promote the development of network and informationization of edible fungus industry in China,the development status and countermeasures of edible fungus network marketing based on analytic hierarchy proces s(AHP)were proposed.In Beijing,for example,enterprise production situation,the edible fungus production of edible fungi,edible fungus varieties yield data were analyzed,and the results of data analysis based on analytic hierarchy process is adopted to define the problems existing in the network marketing of edible fungi,such as low regulation level,the lack of quality control before production personnel and quality strains.In the production process,there are problems such as extensive management,low technical level,uneven quality of edible fungi and poor production conditions.In the sales link,there are problems about lack of information sources and single distribution channels.In order to promote the development of edible fungus industry in China,some countermeasures are put forward in view of the problems existing in the network marketing of edible fungus.

关 键 词：层析分析法 食用菌 网络营销 质量水平 

分 类 号：F253[经济管理—国民经济]