新媒体对大学生环境意识与环保行为影响差异性研究  

Research on Influence of New Media on College Students Environmental Awareness and Environmental Protection Behavior

作　　者：姚从容 王姝婷 Yao Congrong;Wang Shuting(Collaborative Innovation Center for Socialist Economic Construction with Chinese Characteristics,School of Economics,Nankai University,Tianjin 300071,China)

机构地区：[1]南开大学经济学院中国特色社会主义经济建设协同创新中心

出　　处：《环境科学与管理》2019年第11期190-194,共5页Environmental Science and Management

基　　金：天津市社科基金规划项目(TJSR15-007);南开大学中国特色社会主义经济建设协同创新中心资助项目;广东省生态文明协同创新重点研究基地资助项目

摘　　要：与传统媒体相比,新媒体更具互动性、时效性和共享性,并能体现环保组织与个体的主观能动性。基于天津市四所高校481份问卷调查,发现新媒体对当代大学生的影响仍主要停留在意识层面,即较高的环境意识并未转化为较多的环保行动。“90后”在校大学生的环保行为主要体现在个人行为的自觉约束上,而对社会普遍存在的环境不友好行为反应不够积极主动,90后环境意识存在严重高估,对于环境问题的关注缺乏专业性、主动性和行动力。Compared with traditional media,mew media is more interactive effective and sharable to reflect the subjective initiative of environmental protection organizations and individuals.Based on 481 questionnaire surveys conducted on students from four universities in Tianjin,it is found that the influence of new media on contemporary college students still mainly stays at the level of consciousness.The higher environmental awareness has not been translated into more environmental protection behaviors.It is mainly reflected in the conscious restraint of individual behavior,but is not to unfriendly behaviors prevalent in society.The behavioral response is not active enough,and the environmental awareness after 90s is seriously overestimated and lacks professionalism,initiative and mobility.

关 键 词：新媒体 90后大学生 环境意识 环保行为 

分 类 号：X22[环境科学与工程—环境科学]