“工学商一体化”人才培养模式下教学资源库的建设——以广告设计与制作专业为例  

The Construction of Teaching Resource Base under the Mode of Integration of Industry,Learning and Business Take Advertising Design Major as an Example

作　　者：李尔尘 徐禹[1] 陈栋桦[2] 叶军[1] 王旭玮[1] LI Erchen;XU Yu;CHEN Donghua;YE Jun;WANG Xuwei(School of Art&Design,Guangdong Industry Polytechnic,Guangzhou 510300,China;School of Culture and Creativity,Fuzhou Polytechnic,Fuzhou 350108,China)

机构地区：[1]广东轻工职业技术学院艺术设计学院,广东广州510300 [2]福州职业技术学院文化创意学院,福建福州350108

出　　处：《广东轻工职业技术学院学报》2019年第4期50-53,共4页Journal of Guangdong Industry Polytechnic

摘　　要：在“互联网+教育”的时代背景下,职业教育的专业课程改革重点在于围绕职业能力的培养,利用云技术创新部署专业教学资源,建成以翻转式课堂为主要形式的线上线下信息化教学技术的协同互建的教学资源课程体系,推动教师、学生和行企专业力量的有效协作。通过分析广告设计与制作专业教学资源库的建设实践,提出以“工学商一体化”人才培养模式为原点的教学资源库建设策略。Under the background of"internet+education",the reform of professional courses in vocational education focuses on the cultivation of vocational ability.Using cloud technology innovation to deploy professional teaching resources,we will build a curriculum system of online and offline informational teaching technology,and promote the effective collaboration of teachers,students and business enterprises.The purpose of this study is to analyze the practice of the construction of teaching resource base of advertising design major,and to put forward the strategy of the construction of teaching resource base based on the talent training mode of"integration of industry,learning and business".

关 键 词：专业教学资源库 工学商一体化 广告设计与制作 信息化教学 

分 类 号：G712[文化科学—职业技术教育学]