中国文化推广策略研究——以英国兰卡斯特人感悟中国日常生活渠道为例  

On the promotion strategies for Chinese culture A case study of Lancaster locals knowing China through daily life channels

作　　者：田学军[1] 熊毅[2] TIAN Xuejun;XIONG Yi(College of Foreign Languages,Nanjing Agricultural University,Nanjing 210095,Jiangsu,China;College of Foreign Languages,Xiangtan University,Xiangtan 411105,Hunan,China)

机构地区：[1]南京农业大学外国语学院,江苏南京210095 [2]湘潭大学外国语学院,湖南湘潭411105

出　　处：《河南理工大学学报（社会科学版）》2020年第1期84-92,共9页Journal of Henan Polytechnic University:Social Sciences

基　　金：国家留学基金资助项目(20130B320141);国家留学基金资助项目(201208430412)

摘　　要：文章把中国文化推广策略和英国兰卡斯特人感悟中国日常生活渠道结合起来,对23位兰卡斯特人进行“反馈式”文化调研。在反思兰卡斯特人感悟中国日常生活渠道位置排序和范畴化的基础上,探讨了朋友/友善在中国文化推广策略中的优化机制、在兰卡斯特人感悟中国日常生活渠道中的优化机制、在提升官方活动文化推广效力中的优化机制,为国家形象和个体形象的整体向好并为进一步提升国际形象奠定基础。对于兰卡斯特人感悟中国日常生活渠道的探讨,有助于推广中国文化策略的理论研究和创意实践,提升中国文化推广的“硬度”,实施文化强国战略。Combining Chinese culture promotion strategies and Lancaster locals knowing China through daily life channels,a reflective cultural interview was conducted with twenty three Lancaster locals.Based on the ranking and categorization of the channels of Lancaster locals knowing China,the paper explores the optimization mechanism of friendship in Chinese culture promotion strategies,the optimization mechanism of friendship in the channels of Lancaster locals knowing China,the optimization mechanism of friendship in culture promotion effects of“official”undertakings,and friendship enhancing the positive interactions between China s three-level environments,laying a foundation for bettering the country s image and individual image.The research on the daily life channels of Lancaster people knowing China promotes the theoretical research and creative practice of Chinese culture promotion strategies,the“hardness”of Chinese culture promotion,and the effective implementation of a better-China strategy.

关 键 词：文化推广 文化调研 兰卡斯特人 日常生活渠道 

分 类 号：G125[文化科学]