耐用品垄断企业产品质保服务和延保服务研究  

Research on product warranty service and extended warranty service for durable goods monopoly enterprise

作　　者：谭德庆[1] 王艳[1,2] 张翔[2] Tan Deqing;Wang Yan;Zhang Xiang(School of Economics and Management,Southwest Jiaotong University,Chengdu 610031,China;Department of Economic and Management,Sichuan College of Architectural Technology,Deyang 618000,China)

机构地区：[1]西南交通大学经济管理学院,四川成都610031 [2]四川建筑职业技术学院经济管理系,四川德阳618000

出　　处：《系统工程学报》2019年第4期459-468,共10页Journal of Systems Engineering

基　　金：国家社会科学基金资助项目(15CJY033)

摘　　要：基于质保服务和延保服务均影响耐用品的市场需求,分析了耐用品垄断企业的利润最大化问题,构建了同时考虑产品质保服务和延保服务的动态定价模型,给出了产品价格的最优控制策略和延保服务的最优定价策略,讨论了延保服务价格对产品最优定价和销售量的影响机理,并在产品价格和延保服务价格均是最优策略的条件下,分析质保期和延保期之间的关联关系.研究结果表明,延保价格在不同范围内对产品最优定价和销售量的影响不同;产品的故障率、延保期和维修成本对最优延保价格的影响特征不同;在耐用品和延保服务最优定价情况下,质保期和延保期之间具有不同的特征关系.Based on warranty service and extended warranty service affecting the demand of durable goods,an dynamic pricing model aimed at solving the profit maximization problem of durable goods monopoly enterprise is developed,enabling the optimal controlling strategy of product price and the optimal pricing strategy of extended warranty service to be depicted.And discussing the mechanism of extended warranty service price influencing on the optimal pricing and product sales,the relationship between warranty period and extended warranty period is analyzed under the condition of the optimal product price and optimal extended warranty service.The results show that the optimal product price and sales is differently affected by the extended price when it changes in different ranges;Product fault rate,extended warranty period and maintenance cost differently influence the optimal extended warranty price;And in the different circumstance,the relationship is not the same between the warranty period and extended warranty period.Finally,numerical examples are used to verify the reasonability of the results.

关 键 词：耐用品 质保服务 延保服务 最优值原理 

分 类 号：F272.3[经济管理—企业管理]