基于DEMATEL的城郊区乡村旅游目的地季节性困境影响因素研究——以成都郊区乡村旅游目的地为例  

On the Influencing Factors of Seasonal Dilemma for Rural Tourist Destinations in Suburbs Based on DEMATEL Mode——Take Rural Tourist Destinations in Chengdu as an Example

作　　者：杨静[1] 侯智勇[1] YANG Jing;HOU Zhiyong(Sichuan Tourism University,Chengdu 610100,Sichuan,China)

机构地区：[1]四川旅游学院

出　　处：《四川旅游学院学报》2020年第1期44-49,共6页Journal of Sichuan Tourism University

基　　金：四川省教育厅项目“四川美食养生旅游开发模式及其延伸业态研究”，项目编号:18SA0187;四川省社会科学重点研究基地——川菜发展研究中心项目“川酒佐川菜的风味作用机理研究”，项目编号:CC19Z10

摘　　要：乡村旅游作为成都郊区优势产业和特色支柱产业之一,在其快速发展的同时,乡村旅游目的地面临季节性发展困境。从自然因素、社会因素和区域旅游三个维度构建指标,分析城郊区乡村旅游目的地季节性困境的影响因素,并应用DEMATEL模型定量分析了各指标之间的相互作用,根据计算结果进行了因果分类和重要程度分析,识别出乡村旅游服务产品、节庆事项及相关活动、乡村旅游资源的丰富程度和宣传营销等因素对城郊区乡村旅游目的地季节性困境起关键性作用,有针对性地提出破解城郊区乡村旅游目的地季节性困境的对策与建议。Rural tourism is one of the advantageous industries and featured pillar industries in the suburbs of Chengdu,at the same time of its rapid development,rural tourist destinations face seasonal development difficulties.The indicators are constructed from three dimensions:natural factors,social factors and regional tourism.The factors affecting the seasonal dilemma of rural tourist destinations in urban suburbs are analyzed.The interaction between the indicators is quantitatively analyzed by DEMATEL model.The causal classification and importance analysis is calculated according to the calculation results.By identifying rural tourism service products,festivals and related activities,the richness of rural tourism resources and publicity and marketing factors are determined to play a key role in the seasonal dilemma of rural tourist destinations in suburban areas.Based on these findings,the paper offers the way-out for solving the seasonal dilemma of rural tourist destinations in suburban areas.

关 键 词：影响因素 DEMATEL 季节性困境 城郊区 乡村旅游目的地 

分 类 号：F592[经济管理—旅游管理]