基于微信公众平台的高职院校图书馆阅读推广策略  

The Strategies of Library Reading Promotion in Higher Vocational Colleges Based on We Chat Public Platform

作　　者：黄小玲[1] 黄芳[1] HUANG Xiao-ling;HUANG Fang(Tongren Polytechnic College,Tongren 554300,China)

机构地区：[1]铜仁职业技术学院

出　　处：《中小企业管理与科技》2019年第34期69-70,共2页Management & Technology of SME

摘　　要：当前,随着微信的普及,微信公众平台在高职院校图书馆的阅读推广中发挥着越来越关键的作用。论文分析了高职院校图书馆通过公众平台推广阅读的特点,从构建公众平台、推送信息和提供服务等角度入手,提出了具有针对性的建议。At present,with the popularization of WeChat,WeChat public platform plays a more and more critical role in the reading promotion of higher vocational colleges libraries.This paper analyzes the characteristics of higher vocational colleges libraries to promote reading through the public platform,and puts forward some pertinent suggestions from the perspectives of building the public platform,pushing information and providing services.

关 键 词：微信公众平台 高职院校 图书馆 阅读推广 

分 类 号：G251[文化科学—图书馆学]