生鲜农产品消费扶贫模式与策略研究——基于生鲜农产品价格杠杆作用机理的分析  

Research on the Models and Countermeasures of Poverty Alleviation by Consumption of Fresh Agricultural Products——Based on the Price Mechanism of Fresh Agricultural Products

作　　者：冯燕芳[1] Feng Yanfang

机构地区：[1]无锡工艺职业技术学院

出　　处：《价格理论与实践》2019年第8期42-45,共4页Price:Theory & Practice

基　　金：教育部人文社会科学研究规划基金项目“生鲜农产品供应链信息溯源、网购意愿与消费扶贫研究”（项目批准号：18YJAZH020）;江苏高校“青蓝工程”资助（苏教师〔2017〕15号）

摘　　要：价格是影响生鲜农产品生产、经营、销售的重要因素,生鲜农产品价格与消费扶贫关联密切。本文基于价格分析视角,从生鲜农产品价格信息、价格优化与管理等角度阐述生鲜农产品的消费扶贫机理,分析消费扶贫的模式与策略。从生鲜农产品品质促进消费者购买、制定合理价格吸引消费者购买、畅通价格信息、营销推广、供给与需求等提出消费扶贫策略,以提升生鲜农产品消费扶贫效果。The price is the important factor of the production,management and sale of fresh agricultural products.The price of fresh agricultural products is closely related to poverty alleviation by consumption.This paper analyzes the mechanism of poverty alleviation by consumption of price information,price optimization,price management of agricultural products based on the perspectives of price.The paper puts forward the models and countermeasures of poverty alleviation by consumption of fresh agricultural products from the aspects of promoting consumers’purchase,attracting consumers’purchase,smoothing price information,marketing promotion,supply and demand and so on.The aim is to improve the effect of poverty alleviation by consumption of fresh agricultural products.

关 键 词：生鲜农产品 农产品消费 消费扶贫 农产品价格 

分 类 号：F32[经济管理—产业经济]