社会表演理论视角下的粉丝文化研究——以偶像养成类节目《创造101》王菊粉丝为案例  

Research on Fan Culture from the Perspective of Social Performance Theory:A Case Study of Wang Ju Fans of the Idol Cultivation Program "Creation 101"

作　　者：杨盈龙[1] 冯应谦[2] Yang Yinglong;Anthony Fung(School of Theater,Film and Television,Communication University of China;School of Journalism and Communication,Chinese University of Hong Kong)

机构地区：[1]中国传媒大学戏剧影视学院,北京100875 [2]香港中文大学新闻与传播学院,香港999077

出　　处：《新闻界》2019年第11期60-70,共11页Journalism and Mass Communication

基　　金：中国传媒大学金蔷薇创作与实践英才培育计划“中国二次元群体的亚文化研究：基于90、00后的田野调查”（GSXSJ01026）

摘　　要：粉丝文化研究长期以来被放置于收编/抵抗(IRP)或者奇观/表演(SPP)研究范式中。收编/抵抗的二元模式,忽略了粉丝身份问题;奇观/表演的研究范式虽然强调了身份问题,却把权力、阶级问题置于边缘位置。如何在粉丝研究中既考虑到社会权力的问题,同时又不忽视表演者的身份问题呢?笔者从社会表演学理论入手,采用文化语用学模型,尝试探索粉丝文化研究的新路径。通过对偶像养成类节目《创造101》王菊粉丝的研究表明,社会表演理论超越传统的二元对立模式,从角色表演关系的宏观视角分析了"大众是如何变成粉丝的"这一问题,并进一步指出粉丝的角色扮演、成功的社会表演、情感性劳动等问题。此外,研究发现成功的社会表演隐藏了资本权利的争夺,粉丝群体行动并未改变社会现状,表演者从中获利越大,社会表演成功的可能性越大,这也是社会表演理论带给粉丝文化研究的新视角与新意义。Fan culture studies has been long placed in the paradigm of the Intensive/Resistance(IRP) or the paradigm of spectacle/performance(SPP). The binary research model of IRP ignores the issue of fan identity. Although the SPP model opens up a new field of fan culture research, it pushes power and class issues to the edge. How to take social power issues and performer identity issues into account in fandom studies? I want to use the cultural pragmatic model from the perspective of social performance theory to explore a new path of fan culture research. This paper takes the Wang Ju fans of the idol cultivation program "Creation 101" as a case study to indicate that the theory of social performance goes beyond the traditional binary opposition model, and analyzes how the public becomes fans from the macro perspective of the role performance relationship. This paper further points out issues such as fan role-playing, successful social performance, and emotional labor. In addition, this study finds that successful social performances conceal the struggle for capital rights, and the actions of fan groups do not change the status quo of society. Finally, this research finds that the greater the profit of the performer from the performance, the greater the possibility of social performance success, which is also the new perspective and new significance of the social performance theory brought to the fan culture studies.

关 键 词：社会表演理论 文化语用学 粉丝文化 

分 类 号：G206[文化科学—传播学]