“茶农+种植合作社”模式下茶农绿色生产行为影响因素分析——基于委托-代理理论  

Analysis of green production behavior in the “ tea farmer+planting cooperative ” model based on the principalagent theory

作　　者：赵晓颖[1,2] 郑军 张明月[2] 魏晓[1] 李画画 ZHAO Xiaoying;ZHENG Jun;ZHANG Mingyue

机构地区：[1]山东科技大学经济管理系,泰安271000 [2]山东农业大学经济管理学院,泰安271018

出　　处：《世界农业》2020年第1期72-80,130,131,共11页World Agriculture

基　　金：国家社会科学基金项目“新型农业经营主体绿色生产行为演进机制与政策设计研究”(19BGL160);山东省社会科学规划青年基金项目“‘互联网+’背景下的农产品电商:行为分析、绩效评价与政策设计”(19DGLJ09)

摘　　要：绿色发展理念是指引中国经济社会发展的5大基本理念之一,发展绿色农业是农业经济发展的必然选择。本文在“茶农+种植合作社”模式下构建了委托-代理模型,并结合4家茶叶种植合作社的案例分析了该模式下的茶农绿色生产行为的影响因素。研究发现,绿色生产激励、绿色生产监督、“优质优价”市场机制、绿色生产成本及败德行为收益是影响茶农绿色生产水平的关键因素。除此之外,提高绿色产品收购价格、完善监督惩罚机制、构建信任合作机制、加强质量信号传递、降低交易成本能够有效作用于以上影响因素,从而提高茶农绿色生产水平。The concept of green development is one of the five basic concepts guiding China’s economic and social development.The development of green agriculture is an inevitable choice for the development of agricultural economy.This paper constructs a principal-agent model under the model of“tea farmers+planting cooperatives”,and analyzes the influencing factors of tea farmers’green production behavior under the model with the case of four tea planting cooperatives.The study finds that green production incentives,green production supervision,“high quality and good price”market mechanism,green production costs and return to moral behavior are the key factors affecting the green production level of tea farmers.In addition,increase the purchase price of green products and improve supervision.The punishment mechanism,the construction of trust cooperation mechanism,the strengthening of quality signal transmission,and the reduction of transaction costs can effectively affect the above influencing factors,thereby improving the level of green production.

关 键 词：绿色生产 委托-代理 “茶农+种植合作社” 激励机制 影响因素 

分 类 号：F32[经济管理—产业经济]