图形创意在现代平面广告设计中的表现及应用  

Exploring the performance and application of graphic creativity in print advertising design

作　　者：周艳 朱小龙[1] 康正玲 Zhou Yan;Zhu Xiao-long;Kang Zheng-ling(Chizhou Vocational and Technical College Anhui Chizhou 247000)

机构地区：[1]池州职业技术学院

出　　处：《山东农业工程学院学报》2019年第12期116-117,154,共3页The Journal of Shandong Agriculture and Engineering University

基　　金：2017年安徽省教育厅质量工程项目《网络广告设计与制作智慧课堂试点》（2017zhkt338）

摘　　要：在当今的信息时代,人们日常生活中接受的广告信息主要以平面广告为主,且随着人们生活节奏的加快,对于平面广告中的文字越来越没有了耐心,这就要求广告从业者在进行平面广告设计时要更加简洁明了,同时,能够引起人们的关注,吸引读者的眼球,并且能够让读者清楚知道广告所要传达的内容。因此,在平面广告设计中图形创意也就应运而生。图形创意其优点在于能够准确传达广告内容,使广告内容变得更加生动有趣,同时,增添广告本身的艺术感,提升广告的层次。图形创意使得平面广告的宣传效果得到了明显的提升。In today's information age,people's daily acceptance of advertising information is mainly based on print advertising,and with the accelerated pace of people's life,there is less and less patience for the text in print advertising,which requires advertising.In the design of print ads,it is more concise and clear.At the same time,it can attract people's attention,attract the reader's attention,and let the reader know clearly what the advertisement is to convey.Therefore,graphic creativity has emerged in the design of print advertising.The advantage of graphic creativity is that it can accurately convey the advertising content,make the advertising content more vivid and interesting,and at the same time,add the artistic sense of the advertisement itself and enhance the level of advertising.Graphical creativity has significantly improved the effectiveness of print ads.

关 键 词：图形创意 平面广告设计 表现及应用 

分 类 号：TP319[自动化与计算机技术—计算机软件与理论]