地域性文创产品设计的叙事表达  

Narrative Expression of Regional Creative Product Design

作　　者：彭莉[1] Peng Li(School of design and art,Hunan Institute of Engineering,Hunan,Xiangtan,411104)

机构地区：[1]湖南工程学院设计艺术学院

出　　处：《湖南包装》2019年第6期20-23,共4页

基　　金：湖南教育厅科研项目（编号：17C0410）;湖南教育厅科研项目（编号：18C0708）;湖南省社科基金青年项目（编号：15YBA115）;湖南省普通高校教学改革研究项目（编号：湘教通[2016]400号）

摘　　要：文章探索地域性文创产品的叙事设计途径和方式,研究地域性文创设计的一种新思路和方法,以满足消费者情感体验。以叙事学理论为基础在文创产品设计中的表达方式为视角,在文创产品设计叙事中从设计师、产品、消费者3个角度,探讨叙事故事的“写”的路径、“讲”的途径以及“读”的方式,将文化故事以文创产品的形式与消费者进行更好的互动交流。叙事学视角介入地域性文创设计开发中,能更好发挥和创造地域自身文化价值,用文创产品扮演好“地方文化故事”的重要角色。The article explores the narrative design approaches and methods of regional cultural and creative products,and studies a new idea and method of regional cultural and creative design to meet the emotional experience of consumers.Based on the theory of narrative theory in the expression of cultural and creative product design,from the perspective of designers,products,and consumers in cultural and creative product design narratives,this article explores the path of"writing"and"telling"Approach and"reading"way,cultural stories in the form of cultural and creative products have better interaction with consumers.The narratological perspective is involved in the development of regional cultural and creative design,which can better play and create the local cultural value,and use cultural and creative products to play an important role in"local cultural stories".

关 键 词：文创产品 叙事设计 表达 地域性 

分 类 号：I20[文学—中国文学]