山东省高校体育赛事的效益分析——以山东农业大学为例  

Benefit analysis of college sports events in Shandong Province——With Shandong Agricultural University as an example

作　　者：陈令伟[1] 张勍[1] 杜兆斌[1] CHEN Ling-wei;ZHANG Qing;DU Zhao-bin(School of Physical Education,Shandong Agricultural University,Tai'an 271018,Shandong,China)

机构地区：[1]山东农业大学体育学院,山东泰安271018

出　　处：《山东体育科技》2019年第6期70-73,共4页Shandong Sports Science & Technology

基　　金：山东省科技厅软科学课题“山东省高校体育赛事的创新运作模式及效益分析研究”(批准号:14CTY13)。

摘　　要：高校体育赛事在丰富校园体育文化的同时,可以获得良好的社会效益和经济效益。高校举办体育赛事可以培养学生终身体育思想,推动高校竞技体育的发展,提升学校知名度和社会影响力,有利于学校形成鲜明的办学特色;还可以丰富当地居民体育文化生活,增加城市的体育人口等,产生明显的社会效益。随着人们体育文化精神生活需求的日益增长,越来越多的体育相关产业机构参与到高校赛事平台中,最终形成品牌赛事,获得良好的经济效益。以山东农业大学为例,对高校体育赛事带来的社会效益和经济效益进行了论述,并就如何提高体育赛事效益提出建议。While enriching campus sports culture,college sports events can obtain good social and economic benefits.Holding sports events in colleges and universities can cultivate students'lifelong sports thoughts,promote the development of competitive sports in colleges and universities,enhance the popularity and social influence of schools,and help schools form distinctive school-running characteristics.It can also enrich the sports cultural life of local residents,increase the sports population of the city,and produce obvious social benefits.With the increasing needs of people's sports culture and spiritual life,more and more sports-related industrial organizations participate in the college event platform,and finally form brand events and obtain good economic benefits.With Shandong Agricultural University as an example,this paper discusses the social and economic benefits brought by college sports events,and puts forward some Suggestions on how to improve the benefits of sports events.

关 键 词：高校 体育赛事 社会效益 经济效益 

分 类 号：G80-05[文化科学—运动人体科学]