VR技术在中医药文化传播中的应用  

Application of VR Technology in the Communication of Traditional Chinese Medicine Culture

作　　者：张雅祺 朱剑飞[1] ZHANG Yaqi;ZHU Jianfei(School of Foreign Studies,Henan University of Chinese Medicine,Zhengzhou 450046,China)

机构地区：[1]河南中医药大学外语学院

出　　处：《华北水利水电大学学报（社会科学版）》2019年第6期103-107,共5页Journal of North China University of Water Resources and Electric Power(Social Science Edition)

基　　金：国家社会科学基金重大项目(18ZDA322);河南中医药大学人文社会科学类研究生导师能力提升专项(YJSDS-2019-04)

摘　　要：促进中医药文化对外传播途径多元化对其对外有效传播至关重要。目前,中医药发展仍存在在欧美一些国家未能确立合法地位、平台开发不足和国外中医药文化教育薄弱等问题。将VR技术有效应用于中医药高等教育、中医药影视作品、中医药图书出版、中医药旅游项目宣传,可以提高中医药文化的对外传播效果,讲好“中医药故事”,传播中国声音。It is crucial to promote the diversification of TCM international communication channels.The author first refers that there are also still some problems about TCM international communication,such as still being illegal in some countries,insufficient platform development and weak foreign education,and then points out the necessity of promoting the diversification of TCM international communication methods.VR to TCM in higher education,film and television works,book publishing and tourism propaganda.

关 键 词：VR技术 中医药 对外传播 

分 类 号：G125[文化科学]