消解与重构：知识型自媒体思想政治教育功能的回归——以知乎APP平台为例  

Deconstruction and Reconstruction: The Return of Knowledge-based We-media Ideological and Political Education Function——A Case Study for Zhihu Application Platform

作　　者：曹银忠[1] 闫兴昌 CAO Yin-zhong;YAN Xing-chang(University of Electronic Science and Technology of China, Chengdu 611731, China)

机构地区：[1]电子科技大学

出　　处：《电子科技大学学报（社科版）》2020年第1期95-100,共6页Journal of University of Electronic Science and Technology of China(Social Sciences Edition)

摘　　要：【目的/意义】重构知识型自媒体思想政治教育功能是新时代打造“大思政”格局,提升育人合力的关键之举。但知识型自媒体的迅猛发展使高校思想政治教育工作面临着机遇与挑战并存的现实境况。【设计/方法】通过对知乎APP平台与思想政治教育价值定位进行比较分析可知,知乎的知识共享、智能分区、“精英”引领、思维碰撞的运营模式和理念与思想政治教育价值定位有着高度的契合性。【结论/发现】目前,知乎运营过程中衍生出的惰性思维、身份标签、内容偏激等问题却与思想政治教育价值定位相背离。为实现与思想政治教育价值定位的再融合,知乎必须实现转念升级与思想引领相协和、激励优质与主流引导相结合、人才培养与立德树人相统一。【Purpose/Significance】Reconstructing the knowledge-based ideological and political education function of the media is the key to creating a"big ideological and political"pattern in the new era and improving the synergy of educating people.However,the rapid development of knowledge-based self-media has made the ideological and political education in colleges and universities face the reality of both opportunities and challenges.【Design/Methodology】A comparative analysis of the value positioning of the Zhihu APP platform and ideological and political education shows that its operation mode and idea of knowledge sharing,intelligent division,"elite"leading and thinking collision are highly compatible with the value orientation of ideological and Political Education.【Findings/Conclusion】At present,problems such as inert thinking,identity tags,and extreme content that arise from knowing the operation process are contrary to the value orientation of ideological and political education.In order to realize the re-integration with the value orientation of ideological and political education,we must realize the reconciliation of ideological upgrading and ideological guidance,the combination of high-quality incentives and mainstream guidance,and the unification of talent training and moral education..

关 键 词：自媒体 知乎 思想政治教育功能 

分 类 号：G41[文化科学—教育学]