试论新时代电力企业用电营销管理的强化措施  

作　　者：孙成莉 

机构地区：[1]国网黑龙江宾县电业局有限公司

出　　处：《科技创新与应用》2020年第7期191-192,共2页Technology Innovation and Application

摘　　要：随着我国社会经济发展速度不断提升,信息技术在供电行业的普及应用,我国电力企业应使用先进的管理理念与互联网技术来强化用电营销管理,实施多元化用电营销管理策略,加强营销员工队伍建设,切实改进服务质量,降低用户拖欠电费行为的总发生率确保电力资源的营销工作有序进行,满足电力企业社会再生产与电力商品循环中对资金的需求,最终促进电力企业的可持续发展。With the continuous improvement of the speed of social and economic development in our country and the popularization and application of information technology in the power supply industry,China's electric power enterprises should use advanced management concepts and Internet technology to strengthen power consumption marketing management and implement diversified power consumption marketing management strategies.strengthen the construction of marketing staff,effectively improve service quality,reduce the total incidence of electricity arrears by users,and ensure that the marketing of power resources is carried out in an orderly manner,so as to meet the demand for funds in the social reproduction of electric power enterprises and the cycle of electric power commodities,and finally promote the sustainable development of electric power enterprises.

关 键 词：新时代 电力企业 用电营销管理 

分 类 号：F274[经济管理—企业管理]