电信实时营销事件管理方案研究  

Research on the Management Scheme of Telecom Real-Time Marketing Events

作　　者：朱明英[1] 吴丽娟 ZHU Ming-ying;WU Li-juan(Guangdong Research Institute of China Telecom Corporation Ltd.,Guangzhou 510630;Shenzhen Vispractice Technology Corporation,Shenzhen 518052)

机构地区：[1]中国电信股份有限公司广东研究院,广州510630 [2]深圳市远行科技股份有限公司,深圳518052

出　　处：《现代计算机》2020年第2期82-85,共4页Modern Computer

摘　　要：通过对电信实时营销现状的分析,提出一种电信在处理实时营销事件的管理方案,通过原子事件和业务事件两层模型进行实时事件的定义和采集,实现实时事件的可配置化,减少运营维护人员的配置复杂度,提高工作效率。在此基础上,以营销事件的场景为切入点,分析该方案的实现方法。Based on the analysis of the current situation of Telecom real-time marketing,puts forward a management scheme of Telecom in dealing with real-time marketing events,carries out the definition and collection of real-time events through the two-tier model of primitive events and business events,which can configure the real-time events,reduce the configuration complexity of operation and improve the work effi ciency.Besides,provides a scene of marketing events using this scheme.

关 键 词：事件营销 事件管理 原子事件 业务事件 

分 类 号：F274[经济管理—企业管理] F626[经济管理—国民经济]