手机营销策略研究——以华为手机为例  

Research on Mobile Marketing Strategy

作　　者：李晓燕 LI Xiaoyan(XinJiang University of Finance and Economics,Urumqi 830000)

机构地区：[1]新疆财经大学

出　　处：《北京经济管理职业学院学报》2019年第4期46-50,12,共6页Journal of Beijing Institute of Economics And Management

摘　　要：本文利用SWOT方法分析了华为优势、劣势、机会、威胁,并在分析其现有营销策略的基础上从产品、价格、促销、渠道四个方面提出华为营销策略的优化建议。This paper used SWOT method to analyze Huawei’s advantages,disadvantages,opportunities and threats.Based on the analysis of its existing marketing strategies,it puts forward optimization Suggestions on Huawei’s marketing strategies from four aspects including product,price,promotion and channels,so as to make Huawei occupy a larger market share.

关 键 词：华为手机 营销策略 市场营销 

分 类 号：F713.5[经济管理—市场营销]