再生资源“互联网+”回收意愿影响因素分析  

Analysis on Influencing Factors of Recycling Intention of Renewable Resources "Internet +"

作　　者：魏洁[1] 王琳 Wei Jie;Wang Lin(School of Management,Hangzhou Dianzi University,Hangzhou 310018,China)

机构地区：[1]杭州电子科技大学管理学院

出　　处：《科技管理研究》2020年第2期246-251,共6页Science and Technology Management Research

基　　金：国家社会科学基金项目“‘互联网+’战略下我国电子垃圾回收模式创新与推进策略研究”(18BGL182);浙江省软科学研究项目“‘互联网+’战略下浙江省废弃电器电子产品回收模式创新与推进策略研究”(2018C25044);杭州电子科技大学研究生科研创新基金项目“再生资源‘互联网+’回收模式研究”(ZX180604204002)

摘　　要：以新型的再生资源回收模式——"互联网+"回收为研究对象,将技术接受模型、计划行为理论和任务技术适配模型相结合,构建居民参与再生资源"互联网+"回收意愿影响因素的技术接受模型-计划行为理论-任务技术匹配模型(TAM-TPB-TTF)整合模型并进行实证分析。研究结果表明,对于"互联网+"回收平台的使用意愿,使用态度和主观规范具有显著的正向影响,而任务技术适配和知觉行为控制则没有显著的正向影响;进一步分析发现,对于"互联网+"回收平台的使用态度,感知有用性会产生显著的正向影响,而感知易用性则不会产生显著的正向影响。This paper takes the new recycling model of renewable resources,which known as "Intemet+"recycling as the research object,combines the technology acceptance model,the planning behavior theory and the task technology adaptation model,constructs the technology acceptance model-planning behavior theory-task technology matching model(TAM-TPB-TTF)integration model of the influence factors of the residents'willingness to participate in the"Internet+"of renewable resources,and makes an empirical analysis.The results show that the use attitude and subjective norms have significant positive effects on the willingness to use the"Intemet+"recycling platform,while the task technology adaptation and perceptual behavior control have no significant positive effects.Further analysis finds that the perceived usefulness would have a significant positive impact on the use of the"Internet+"recovery platform,while the perceived ease of use would not have a significant positive impact..

关 键 词：再生资源 “互联网+”回收 使用意愿 TAM-TPB-TTF整合模型 结构方程模型 

分 类 号：X24[环境科学与工程—环境科学] G301[文化科学]