一带一路背景下文化与旅游融合发展研究——以湖南省岳阳市为例  

The Research of Integrated Development of Culture and Tourism under the Background of Belt and Road Initiative——A Case Study of Yueyang City in Hunan Province

作　　者：白稚萍[1] BAI Zhi-ping(The Library,Hunan Vocational College of Nationalities,Yueyang,Hunan 414000)

机构地区：[1]湖南民族职业学院图书馆

出　　处：《岳阳职业技术学院学报》2019年第6期29-33,共5页Journal of Yueyang Vocational and Technical College

摘　　要：“一带一路”倡议背景下,文化与旅游深度融合与互动,将促进彼此产业链的增值,产生巨大的社会经济价值。岳阳市应结合本地旅游资源,深度挖掘旅游产品潜力,开发文化旅游体验项目;加强文化传播能力建设,强化岳阳旅游形象宣传与推广;加大文化与旅游复合人才培养力度,提高管理和服务水平;转变思路促进旅游业态转型升级,打造岳阳本土名片,最终实现文化与旅游深度融合,构建旅游文化品牌。Under the background of Belt and Road Initiative,the deep integration and interaction between culture and tourism will promote the value-added of industrial chains and produce tremendous social and economic value.Firstly,we should deeply tap the potential of tourism products by combining the local tourism resources that aims at developing cultural tourism experience projects.Secondly,constructing the cultural communication and popularizing Yueyang tourism image.Thirdly,focus on cultivating the cultural and tourism personnel training to improve the management and service level.Fourth,to promote to transform and upgrade the tourism industry by changing mode,which is aimed to achieve deep integration of culture and tourism and build the tourism culture brand.

关 键 词：一带一路 文化与旅游融合 全面发展 岳阳市 

分 类 号：F592.764[经济管理—旅游管理]