主观规范对获得型印象管理动机的影响机制研究  

Impact of Subjective Norms on Assertive Impression Management Motivation

作　　者：赵斌[1] 韩玉英 刘燕权[2] ZHAO Bin;HAN Yu-ying;LIU Yan-quan(School of Management,Tianjin University of Technology,Tianjin 300384;Department of information and library,Southern Connecticut State University,New Haven Connecticut,The United States of America 06515)

机构地区：[1]天津理工大学管理学院,天津300384 [2]美国南康涅狄格州立大学信息与图书馆系,美国康涅狄格州纽黑文06515

出　　处：《软科学》2020年第1期110-118,共9页Soft Science

基　　金：国家自然科学基金项目(71602145);教育部人文社会科学研究规划基金项目(17YJA630137);天津市高等学校创新团队建设规划项目(TD13-5018)

摘　　要：基于基本心理需要理论,探讨主观规范对获得型印象管理动机的影响机制。基于515份调查问卷的实证分析,结果表明:(1)主观规范对获得型印象管理动机具有倒U型影响;(2)基本心理需要在主观规范对获得型印象管理动机的影响中起中介作用,具体为指令性规范通过自主需要和关系需要影响获得型印象管理动机,示范性规范通过自主需要和胜任需要影响获得型印象管理动机;(3)组织自尊具有调节作用,组织自尊越高,指令性规范与自主需要、关系需要的倒U型关系就越明显,示范性规范与自主需要、胜任需要的倒U型关系就越明显。Based on the theory of self-determination, this paper deliberates the influence mechanism of subjective norms on the assertive impression management motivation.An analysis of the data from 515 usable questionnaires indicates that:(1)Subjective norms have an inverted u-shaped influence on the assertive impression management motivation;(2)Basic psychological needs play a mediating role in the influence of subjective norms on the assertive impression management motivation.Specifically, injunctive norms influence the assertive impression management motivation through autonomous needs and relational needs, and descriptive norms influence the assertive impression management motivation through autonomous needs and competency needs.(3)Organizational self-esteem plays a regulatory role.The higher the organizational self-esteem, the more obvious the inverted u-shaped relationship between injunctive norms and autonomy needs and relational needs, and the more obvious the inverted u-shaped relationship between descriptive norms and autonomous needs and competency needs.

关 键 词：主观规范 获得型印象管理动机 基本心理需要 组织自尊 

分 类 号：F243[经济管理—劳动经济] F272.92[经济管理—国民经济]