树立品牌意识 加速名牌建设  

Establish Brand Awareness and Accelerate the Construction of Famous Brand

作　　者：王军华[1] 叶嘉蓁 张新[3] Wang Junhua;Ye Jiazhen;Zhang Xin(Henan Vocational College of Quality Engineering,Pingdingshan,Henan,467001;University of Toyama,Toyama,Japan,9300885;Pingdingshan Industrial College of Technology,Pingdingshan,Henan,467001)

机构地区：[1]河南质量工程职业学院,河南平顶山467001 [2]富山大学,日本富山9300885 [3]平顶山工业职业技术学院,河南平顶山467001

出　　处：《中国井矿盐》2020年第2期42-45,共4页China Well and Rock Salt

摘　　要：本文简要介绍了我国食盐行业现状,阐述了食盐品牌的形成途径,分析了制盐树立名牌的重要性和必要性,阐述了树名牌的条件和途径,最后提出了树名牌的措施。This paper briefly introduces the present situation of salt industry in China, expounds the forming ways of salt brand, analyzes the importance and necessity of establishing famous brand in salt making, expounds the conditions and ways of establishing famous brand, and finally puts forward the measures of establishing famous brand.

关 键 词：树立 盐产品 名牌 措施 

分 类 号：TS3[轻工技术与工程]