2019年“羊城杯”公益广告大赛平面类获奖作品选  

AWARD-WINNING WORKS OF THE GRAPHIC DESIGN CATEGORY OF “GUANGZHOU CUP” PUBLIC SERVICE ADVERTISING COMPETITION 2019

出　　处：《包装与设计》2020年第1期82-85,共4页Package & Design

摘　　要：自2008年以来,由中共广州市委宣传部主办的“羊城杯”公益广告大赛已经成功举办了六届。“羊城杯”围绕公益广告打造品牌宣传,不断地探索公益广告的发展方式,吸收更多的公益广告优秀人才,宣传推广更多的优秀作品,推进公益广告事业发展,提升广州城市形象。2019年,第六届“羊城杯”公益广告大赛以“我和我的祖国”为主题,倡导参赛者紧紧围绕庆祝中华人民共和国成立70周年这一主线,从“个人”与“国家”的关系出发,通过回望历史、关注当下的创作视角,讲述70年的光辉历程、伟大成就、伟大工程、伟大梦想和宝贵经验,讴歌英雄人物的丰功伟绩,生动展现在中国共产党领导下国家取得的辉煌成就,生动展现中国人民追求幸福生活、努力奋斗的精神风貌。Since 2008, the "Guangzhou Cup" Public Service Advertising Competition, organized by the Publicity Department of the Guangzhou Municipal Committee of the Communist Party of China, has been successfully held six times. With the theme of "Me and My Motherland," the 6 th "Guangzhou Cup" Public Service Advertising Competition received 711 entries in the graphic design category, which consisted of 2,100 pieces of work. The judges ultimately selected 3 Gold Awards, 5 Silver Awards and 23 Bronze Awards. For this issue, Package & Design selected some award-winning works of the graphic design category of the "Guangzhou Cup" Public Service Advertising Competition 2019 to share with our readers.

关 键 词：公益广告 中共广州市委 宣传推广 英雄人物 获奖作品选 我的祖国 创作视角 打造品牌 

分 类 号：G63[文化科学—教育学]