探究吉祥物设计成功的心理学因素  

EXPLORING THE PSYCHOLOGICAL FACTORS OF THE SUCCESS OF MASCOT DESIGN

作　　者：于博洋 韩静华 YU BOYANG;HAN JINGHUA

机构地区：[1]北京林业大学艺术设计学院

出　　处：《设计》2019年第24期134-136,共3页Design

摘　　要：为了创作出更好的吉祥物造型设计方案,以此获得大众的认可和喜爱。用心理学的研究角度和方向探究吉祥物设计的成功因素,探究大众对于吉祥物造型设计是否喜爱的普遍心理规律。在设计吉祥物时,大众对于吉祥物造型的认同和喜爱的心理感受是复杂的、多元的,并且具有不唯一性。从大众对于吉祥物的喜好程度上分析大众心理,大众普遍会受到护幼本能、恐怖谷理论、文化心理学以及其他若干因素的影响。充分了解分析大众心理,并为吉祥物造型设计的成功提供了价值参考。Creating a better design of mascot to get public recognition and appreciation.Exploring factors that make a mascot design successful in the perspective and direction of psychology,and the general psychological rules that the public appreciate a mascot design or not.The public’s recognition and appreciation of a mascot design is complex,diverse and inclusive.To analyze the public’s feeling in the view of their appreciation level,it will be found that the instinct of protecting infants,uncanny valley theory,cultural psychology,as well as other factors have impact on the public.It provides a valuable reference on successfully design a mascot on the basis of fully comprehending and analyzing the public’s psychology.

关 键 词：护幼本能 恐怖谷理论 文化心理学 吉祥寓意 民族特色 

分 类 号：J043[艺术—艺术理论]