对外搜寻战略与企业新产品绩效的关系研究--企业家导向和竞争的联合调节作用  

A research on the impact of external search strategy on new product performance of firms--The joint mediation effect of entrepreneurial orientation and competition

作　　者：郭文钰 杨建君[1] Guo Wenyu;Yang Jianjun(School of Management,Xi'an Jiaotong University,Xi'an 710049,Shaanxi,China)

机构地区：[1]西安交通大学管理学院,陕西西安710049

出　　处：《科研管理》2020年第2期162-171,共10页Science Research Management

基　　金：国家自然科学基金项目:“企业关键共性技术合作创新中技术知识的共享与创造研究”(71572139,2016.01-2019.12)。

摘　　要：研究分析了对外搜寻战略对企业新产品绩效的影响,检验了企业内部因素企业家导向和外部因素竞争程度对对外搜寻战略的调节作用以及其联合调节作用。运用318家企业的调研数据进行了模型验证,利用AMOS和SPSS软件分析后,结果表明,深度搜寻战略和宽度搜寻战略均有利于企业新产品绩效提升;企业家导向和竞争程度对搜寻战略与新产品绩效的关系存在联合调节作用。当竞争程度低时,企业应选择深度搜寻战略更利于新产品绩效,若企业希望在竞争程度高的环境中选择深度搜寻战略,企业需提高其企业家导向程度;另一方面,当竞争程度和企业家导向程度均处于较高水平时,企业选择宽度搜寻战略会获得较好的新产品绩效。This paper examines the contingent relationship between external search and new product development,and also examines the three-way-interaction effect of entrepreneurial orientation,competition,and external search on new product development.As the basis for firms to maintain competitive advantages,new product development acquires abundant resources.However,the existing knowledge base of the firms is often difficult to meet the needs of new product development.Therefore,more and more firms seek for partners from a broader range to obtain knowledge and other resources outside the firm boundary.The knowledge and resources from the outside can help the firms break through the bottleneck of new product development.Thus,research about external search has begun to be the focus of scholars and practitioners.Most studies are focusing on the following two questions.The first question is whether external search can effectively improve firm performance and new product development.Most research on this question deduces the direct relationship between external search and new product development,and the existing research conclusions are as follows.On the one hand,some scholars assert the external search is beneficial to the new product development.On the other hand,some scholars consider the relationship between external search and the new product development is in an inverted-U shape.The second question is whether there are some factors that can effectively influence the relationship between external search and new product development.Few existing studies focus on this question,and most of the current studies analyze this question from the perspective of absorptive capacity and social network theory.The relationship between external search and new product development is still not clear,and research about the influences of the contingent factors on the above link is deficient.Some scholars suggest that future research dealing with the relationship between external search and the new product development should concentrate on the

关 键 词：深度搜寻战略 宽度搜寻战略 企业家导向 竞争 新产品绩效 

分 类 号：F270.7[经济管理—企业管理]