《农学报》的多元互动传播模式  

On Multiple Interactive Disseminating Model of Agricultural Journal

作　　者：时冬梅[1] 李继高 SHI Dongmei;LI Jigao(Library of Shangluo University;Editorial Department of Journal of Shangluo University,Shangluo,Shaanxi 726000,China)

机构地区：[1]商洛学院图书馆 [2]商洛学院学报编辑部,陕西商洛726000

出　　处：《西北农林科技大学学报（社会科学版）》2020年第2期148-152,共5页Journal of Northwest A&F University(Social Science Edition)

摘　　要：《农学报》作为中国第一份农学期刊,第一次系统全面地对西方农学知识作了完整地传播。在科学传播的过程中,形成了以《农学报》为基点支撑的农学会、农业学堂、乡绅传习等多因素互动传播模式,即农学会提供的重要组织依托、《农学报》编辑而成《农学丛书》的二次传播、农业学堂的辅助推广以及乡绅的大力参与与传教,共同构成了《农学报》广泛传播的重要机制。在多级传播链条中实现了其“开风气”的启蒙效应和社会动员作用。As the first Chinese agricultural journal,Agricultural Journal was the first scientific journal,which systematically and thoroughly disseminated the western agricultural knowledge.In the process of dissemination of science,with Agricultural Journal as its base,it started the multi-element interactive dissemination model with Agricultural Society,Agricultural School and country gentlemen.The wide and important dissemination mechanism of Agricultural Journal consisted of the combination of Agricultural Society as the organization base,the second dissemination of Series of Agricultural Books edited by Agricultural Journal,the multiplicity of the role of dissemination subject,the assisting popularization of agricultural schools,and the participation of country gentlemen.It achieved enlightenment and social mobilization in its multi-layered dissemination chain.

关 键 词：《农学报》 罗振玉 传播模式 

分 类 号：F329.0[经济管理—产业经济]