新媒体视角下我国田径运动可持续发展的再审视  

Reconsideration on the Sustainable Development of Track and Field Sports in China from the Perspective of New Media

作　　者：冯文宽 孙晓东[1] 孙璞[1] FENG Wen-kuan;SUN Xiao-dong;SUN Pu(College of Physical Education and Sports,Beijing Normal University,Beijing,100875)

机构地区：[1]北京师范大学体育与运动学院,北京100875

出　　处：《山西大同大学学报（自然科学版）》2020年第1期80-83,共4页Journal of Shanxi Datong University(Natural Science Edition)

摘　　要：采用文献研究法、专家访谈法等方法,从不同角度分析我国现阶段田径运动发展现状。结果表明:现阶段我国田径后备人才培养捉襟见肘、赛事运营入不敷出、文化传播量小力微、社会关注微乎其微。借助新媒体可实现后备人才培养模式再完善、赛事运营再创新、文化传播更深入、社会关注再拓展。田径发展突破的同时可能会面临真假信息难抉择、媒体依赖问题多、运营过度巧成拙、研者不一市场乱等挑战。面对挑战可以通过完善信息监管体系、建立媒体控制体系、技术人才培养与市场规范并驾齐驱、淡化金牌效应等策略解决。This paper uses literature research methods,expert interviews and other research methods to analyze the current devel⁃opment of track and field in China from different perspectives.The results show that at present,China's track and field reserve person⁃nel training is inadequate,the event operation can not make ends meet,the power of cultural communication is small,the social con⁃cern is very little.With the help of new media,we can further improve the training mode of reserve talents,innovate the operation of competitions,deepen cultural communication and expand social attention.At the same time,the development of track and field may face the difficult choice of true and false information,the problem of media dependence,excessive operation,the research of different market disorder and other challenges.The challenge can be solved by perfecting the information supervision system,establishing the media control system,training the technical talents and market norms to go hand in hand,and diluting the gold medal effect.

关 键 词：新媒体 田径运动 发展困境 发展策略 

分 类 号：G80-05[文化科学—运动人体科学]