传播媒介:理论认识的升级与迭代——一种以用户价值为逻辑起点的学术范式  

The Update of the Concept of Media:AParadigm Based on the Value Perception of Users

作　　者：喻国明 方可人 Yu Guoming;Fang Keren(School of Journalism and Communication of BNU)

机构地区：[1]北京师范大学新闻传播学院,北京100875

出　　处：《新闻界》2020年第3期34-41,共8页Journalism and Mass Communication

摘　　要：媒介观是传播学研究中的核心命题。随着"媒介大爆炸"的出现,传统以媒介物理属性为分析逻辑的研究范式不再能适应日趋复杂的媒介环境和多变的媒介现象及使用行为,重要的表现之一是以介质为划分标准的研究标尺无法丈量多属性的媒介形态。而将视角从媒介本位转向用户本位,由用户价值观出发所构建起的个体媒介环境系统和经由价值判断所产生的媒介行为生态,使得这一命题有了更加清晰易见的生成原点,也由此创造了更为简洁的观测可能。"What is the media"is the core proposition of communication studies.With the"media explosion",the traditional research paradigm based on media physical attributes can no longer adapt to the increasingly complex media phenomena and users’behaviors.One of the important manifestations is that the classical dividing standard in physical terms cannot measure the media convergence form and services.With the transformation of perspective from media-oriented to,we can find a diversified and dynamic individual media environment system,which is constructed from user media behaviors generated by value judgment.This finding makes"what is the media"have a clearer demonstration,and thus create a more concise observation method of the media.

关 键 词：媒介观 价值关系 研究范式 用户本位 用户心理 

分 类 号：G206[文化科学—传播学]