高职大学生“自媒体依赖”现象及对策分析  

Analysis on the Phenomenon of "Self-media Dependence" of Higher Vocational College Students and Its Countermeasures

作　　者：李中良[1] LI Zhong-liang(Department of Information and Communication Engineering,Huaian Vocational College of Information Technology,Huaian,Jiangsu 223003,China)

机构地区：[1]淮安信息职业技术学院汽车工程学院,江苏淮安223003

出　　处：《青岛职业技术学院学报》2019年第6期31-34,共4页Journal of Qingdao Technical College

基　　金：淮安信息职业技术学院2018年度教科研重点课题(HXGJZ1802);淮安信息职业技术学院2019年度思想政治教育课题(HXSZ1906);2018年度江苏省高等教育学会辅导员工作研究委员会专项课题(18FYHYB022)阶段性研究成果。

摘　　要：当前移动社交自媒体在以大学生为代表的青年群体中有较高的粘性,学生群体中出现了自媒体依赖的现象。以高职大学生为研究对象,探讨自媒体的使用动机,发现主要动机是社交活动,其次是生活休闲、娱乐、获得信息、工作需要等。从人格视角出发,探讨自恋人格特质、产品卷入度、社会比较这三个人格因素与自媒体卷入度的关系,发现自媒体依赖与自恋特质、卷入度、社会比较都呈显著的高度相关,基于以上研究提出减少自媒体依赖的对策。At present,mobile social self-media has a high stickiness in the youth group represented by college students,and the phenomenon of self-media dependence appears in the student group.Taking vocational college students as the research object,this paper discusses the use motivation of self-media,and finds that the main motivation is social activities,followed by life leisure,entertainment,access to information,work needs?etc.From the perspective of personality,this paper discusses the relationship between narcissistic personality traits,product involvement,and social comparison and self-media involvement,and finds that self-media dependence is highly correlated with narcissistic traits,involvement,and social comparison.Based on the above research,this paper puts forward countermeasures to reduce self-media dependence.

关 键 词：自媒体 高职学生 社交活动 

分 类 号：G206[文化科学—传播学]