论贵阳市青岩古镇客栈的营销策略  

On the Marketing Strategy of Qingyan Ancient Town Inn in Guiyang

作　　者：蔡静[1] CAI Jing(Guizhou University of Commerce,Guiyang 550001,China)

机构地区：[1]贵州商学院,贵阳550001

出　　处：《价值工程》2020年第9期49-51,共3页Value Engineering

摘　　要：作为首批中国特色小镇和5A景区的青岩古镇,景区内外出现大量客栈成为游客住宿的佳选。随着客栈数量增加竞争日益激烈,通过网络调研,针对客栈竞争激烈、慢盈利、竞争优势易模仿等问题,提出改进设施设备提升旅居体验、树立客栈店家的全域旅游意识完善一条龙服务实施感情留客、客栈文化与古镇文化相融合实施客栈文化营销等策略。In the Qingyan ancient town,as the first batch of towns with Chinese characteristics and 5A scenic spots,a large number of inns appear inside and outside the scenic spots to become a good choice for tourists.With the increase in the number of inns,the competition is becoming increasingly fierce.Through internet surveys,in view of the intensive competition,slow profitability and easy to imitate the competitive advantages of the inn,it proposes inn culture marketing strategies,such as,improving facilities and equipment to enhance the travel and living experience,establishing a global tourism awareness of inn stores and improving one-stop services to implement emotional retention,integrating inn culture and ancient town culture.

关 键 词：旅居体验 情感留客 客栈文化 

分 类 号：F274[经济管理—企业管理]