Research on Marketing Model of Green Agricultural Product under the Background of Internet Plus  

作　　者：Dan Li 

机构地区：[1]School of Economics and Management,Xi’an University of Technology,Xi’an,710054,China

出　　处：《Proceedings of Business and Economic Studies》2019年第6期23-26,共4页商业经济研究（百图）

基　　金：National College Student Innovation and Entrepreneurship Training Program(No.105-201051801)。

摘　　要：With the continuous development of networkcommunication technology in recent years, China’ssocialist market has been continuously improved,and the level and standards of modern scienceand technology have also achieved a remarkableimprovement. Coupled with the gradual integration ofeconomies worldwide, China’s Internet technology isalso rapid developing. In the meantime, this ushered thedevelopment and formation of online marketing marketin China. In particular, the business of by-products fromthe agriculture industry can also be promoted throughthe new marketing medium of the network, representinga major change in the market economy. The agriculturalproduct marketing model using Internet Plus helpsfarmers to expand the sales of the agricultural products,and also provides a new opportunity for the furtherdevelopment of the network marketing. The authordiscusses the Internet Plus-based agricultural productmarketing model, encompassing an analysis of theadvantages of marketing green agricultural productsin the Internet Plus era and the status quo of China’sagricultural product marketing activities. Consideringthe sales demand of green agricultural product in thecurrent market and the development of e-commerceunder the Internet Plus model, it will further promotethe development of network marketing activities ofgreen agricultural product in China.

关 键 词：INTERNET MARKETING INTERNET technology AGRICULTURAL products INNOVATION and development 

分 类 号：F42[经济管理—产业经济]