基于可创新度的产品属性重要度计算方法  

Product attribute importance calculation method based on innovation

作　　者：孔造杰[1,2] 赵啸天 孙可远 李斌 Kong Zaojie;Zhao Xiaotian;Sun Keyuan;Li Bin(School of Economics and Management,Hebei University of Technology,Tianjin 300401;Zhuhai College of Jilin University,Zhuhai 519041,Guangdong,China)

机构地区：[1]河北工业大学经济管理学院,天津300401 [2]吉林大学珠海学院,珠海519041

出　　处：《现代制造工程》2020年第4期83-89,共7页Modern Manufacturing Engineering

基　　金：国家社科基金后期资助项目(18FGL010);河北省科技评估中心项目(HW1803)。

摘　　要：现阶段的产品属性重要度计算方法忽视了其自身的可创新度,导致了对不具有创新度的产品属性投入大量资源但收获效果甚微的现象,为解决这一问题,提出考虑可创新度的产品属性重要度计算方法。首先分别采用比例标度法、专家群决策的方式对产品属性的技术创新度、市场竞争力和环保度进行计算;其次运用三维矢量余弦法对这3个指标进行集成,得到产品属性可创新度;最后基于产品属性初始重要度、可创新度计算了最终的产品属性重要度。以吸尘器为例验证了方法的可行性和有效性。At this stage,the method of calculating the importance of product attributes ignores its own degree of innovation,which leads to the phenomenon of investing a large amount of resources in the product attributes without innovation,but the effect of harvesting is minimal.In order to solve this problem,a method for calculating the importance of product attributes considering innovation is proposed.Firstly,using the scale method and expert group decision-making method to calculate the technological innovation,market competitiveness and environmental protection of product attributes.Then,using the three-dimensional vector cosine method to integrate these three indicators to obtain the degree of innovation of product attributes.Finally,the final importance of product attributes is calculated based on the initial importance of product attributes and the degree of innovation.The vacuum cleaner is taken as an example to verify the feasibility and effectiveness of the method.

关 键 词：重要度 产品属性 可创新度 三维矢量余弦 

分 类 号：F270.3[经济管理—企业管理]