论酒店Ⅵ设计风格的定位  

On the Positioning of Hotel VI Design Style

作　　者：张劲[1] 严恒俊[1] 

机构地区：[1]南宁职业技术学院,广西南宁530008

出　　处：《大众科技》2020年第1期106-108,共3页Popular Science & Technology

摘　　要：愈来愈多的酒店关注VI(Visual Identity)设计,VI设计作为酒店形象的视觉传播,长期有效地传播着酒店的文化精神与经营理念。从思维创新、策划引导、与时俱进三个方面来做VI设计,就能成为一个成功有效的酒店VI设计。酒店VI设计非常重要的是要将VI设计效果同酒店的风格相吻合,而这种结合又与一般的企业VI设计不同。酒店VI设计必须突出其身为酒店行业的特色,能够吸引顾客在第一时间选择酒店的标志,选择酒店的VI形象设计。这就要求酒店VI设计必须具备有独特而鲜明的风格。More and more hotels pay attention to VI design.As the visual communication of the hotel image,VI design has long effectively spread the cultural spirit and business philosophy of the hotel.From three aspects of thinking innovation,planning guidance and keeping pace with the times to do VI design,it can become a successful and effective Hotel VI design.VI design is very important to match the VI design effect with the hotel style,and this combination is different from the general enterprise VI design.Hotel VI design must highlight its characteristics as a hotel industry,to attract customers in the first time to choose your logo,choose your VI image design.This requires the hotel VI design must have a unique and distinctive style.

关 键 词：酒店VI设计 酒店形象概念 酒店VI设计概念 品牌价值 

分 类 号：TS975[轻工技术与工程]