基于风险决策提升直播平台效益的研究  

Research on Improving Benefits of Live Broadcasting Platform Based on Risk Decision

作　　者：胡杰 刘娟[2] HU Jie;LIU Juan(School of Software,Shanxi Agricultural University,Taigu 030801,Shanxi,China;College of Arts and Sciences,Shanxi Agricultural University,Taigu 030801,Shanxi,China)

机构地区：[1]山西农业大学软件学院,山西太谷030801 [2]山西农业大学文理学院,山西太谷030801

出　　处：《山西师范大学学报（自然科学版）》2020年第1期46-49,共4页Journal of Shanxi Normal University(Natural Science Edition)

基　　金：国家自然科学基金面上项目(NO.31872336);山西农业大学科技创新基金项目(2017005,2017019).

摘　　要：本文利用风险决策的理论和方法,对"直播平台用户爆奖"问题建立非线性规划数学模型.当模型中目标函数最大时,利用Matlab软件获得第i个虚拟礼物的爆奖概率aim和相应的爆奖奖品的价值zim.并且对模型进行分析,做出评价,进行改进.优化后的模型既能增加粉丝用户的吸引力,又能便于直播平台后台管理,达到提升直播平台效益的目的.In this paper,we use the theory and method of risk decision to establish the nonlinear programming mathematical model about the problem of winning in Live-broadcasting platform.When the objective function is the largest in the model,Matlab software is used to obtain the winning percentage and the prize value.The model is analyzed,evaluated and improved.The optimized model can not only increase the attraction of fans,but also facilitate the backstage management,achieving the purpose of improving the benefits of live broadcasting platform.

关 键 词：直播平台 风险决策 爆奖概率 效用函数 实力因子 

分 类 号：O221.1[理学—运筹学与控制论]