体育彩民购彩健康消极缓冲与积极促进机制研究——基于社会生态系统理论  

Negative Buffering and Positive Promotion Mechanism of Purchasing Health of Sports Lottery Consumers:Un der the Social Ecosystem Theory

作　　者：刘炼[1] 王斌[2] 李改[2] 孙悦[2] LIU Lian;WANG Bin;LI Gai;SUN Yue(School of PE,Huzhou University,Huzhou 313000,China;School of PE,Central China Normal University,Wuhan 430079,China)

机构地区：[1]湖州师范学院体育学院,浙江湖州313000 [2]华中师范大学体育学院,湖北武汉430079

出　　处：《天津体育学院学报》2020年第1期48-55,共8页Journal of Tianjin University of Sport

基　　金：国家社会科学基金项目(项目编号:19CTY001);浙江省哲学社会科学规划课题(项目编号:17NDJC088YB)。

摘　　要：体育彩民购彩健康消极效应已受到学界与社会广泛关注,而购彩健康积极效应却历来被人们忽视,辩证地看待购彩健康两面性有助于提高体育彩民购彩健康水平。在社会生态系统理论基本框架下,考察社会生态系统因子(个体、人际和社会3个层面)与购彩健康的关系,以及缓冲因素(感知风险)和促进因素(购彩预期)在其间的调节作用。采用问卷法,对3770名体育彩民进行调查发现,控制幻觉、父母购彩行为和不当宣传对购彩健康消极因子具有正向预测作用,和谐激情和同伴态度对购彩健康积极因子具有正向预测作用;感知风险在控制幻觉、父母购彩行为和不当宣传3个因子与购彩健康消极因子间起负向调节缓冲作用,相比高感知风险彩民,控制幻觉、父母购彩行为和不当宣传对低感知风险彩民的购彩健康消极因子正向影响更大;购彩预期在和谐激情和同伴态度2个因子与购彩健康积极因子间起正向调节促进作用,相比低购彩预期彩民,和谐激情和同伴态度对高购彩预期彩民的购彩健康积极因子正向影响更大。The negative effect of lottery purchasing health has been widely concerned by academics and society,but the positive effect of purchasing lottery has always been ignored.Dialectically considering the two sides of purchasing health,it helps to improve the health level of sports lottery.Under the basic framework of social ecosystem theory,we examined the relationship between social ecosystem factors and the lottery purchasing health,as well as the regulatory role of per ceived risk and purchase lottery expectations between them.3770 sports lottery consumers were investigated.The results showed that:First,control illusion,pa rental buying behavior and improper propaganda had positive predictive effects on the negative health purchase,and harmonious passion and peer attitude have positive predictive effects on the negative factors of lottery purchasing health.Second,perceived risk plays a negative buffering role among the three factors of controlling illusion,parental buying behavior and improper propaganda and the negative factors of lottery purchasing health,compared to the high-perceived risk group,the control illusion,the parental buying behavior and the improper propaganda had a more positive impact on the low-perception risk group's pur chase health negative factors.Third,lottery purchasing expectation positively regulates the two factors of harmonious passion and companion attitude and the positive factors of lottery purchasing health,compared to the low lottery purchasing expectation group,the harmonious passion and peer attitude have a positive impact on the high lottery purchasing expectation group's purchase health positive factors.

关 键 词：体育彩民 购彩健康 消极缓冲 积极促进 社会生态系统 

分 类 号：G80-05[文化科学—运动人体科学]