延吉市城镇消费者对于杂粮食品的消费意愿及影响因素  

Consumers' Willingness to Consume Multigrain Food and its Influencing Factors in Yanji City

作　　者：刘琪 LIU Qi(School of Economics and Management,Yanbian University Yanbian,Jilin 133002)

机构地区：[1]延边大学经济管理学院,吉林延边133002

出　　处：《现代农业研究》2020年第3期51-52,共2页Modern Agriculture Research

摘　　要：通过调查延吉市消费者的杂粮食品消费行为,发现被调查者对杂粮为原料的食品有一定的了解并且知道它在饮食中的重要性。影响人们购买杂粮食品的主要因素有消费者的背景以及杂粮食品自身的特征等等,其中背景因素中的年龄因素和杂粮食品中的营养价值因素最为显著。By investigating the consumption behavior of multigrain food in yanji city, it is found that the re spondents have a certain understanding of multigrain food and know its importance in diet. The main factors influencing people's purchase of multigrain food include the background of consumers and the characteris tics of multigrain food, among which the age factor and the nutritional value factor in multigrain food are the most significant.

关 键 词：杂粮食品 消费意愿 延吉市 

分 类 号：F326.11[经济管理—产业经济]