新媒体传播下二维动画的创作探究与艺术分析  

The Creative Exploration and Act Analysis of Two-dimensional Animation under the New Media Communication

作　　者：赖育煌 祁红媛[1] Lai Yuhuang;Qi Hongyuan(Department of Arts and Sports,Luoding Polytechnic,Luoding 527200,China)

机构地区：[1]罗定职业技术学院艺术体育系,广东罗定527200

出　　处：《艺术与设计（理论版）》2020年第4期68-70,共3页Art and Design

基　　金：2018年度广东省普通高校重点科研平台和科研项目-普通高校青年创新人才类项目《高职艺术设计类专业创新创业教育课程体系建设研究》(项目编号:2018GWQNCX135);2018年广东省科技厅科技创新战略专项资金项目《搭建产教、校企、校社科技创新合作与服务平台》(2018B040402);2017年广东省高职教育现代学徒制工指委教学改革项目(XTZYB201716)的阶段性成果。

摘　　要：随着科学技术的进步,传统媒体将被新媒体逐步取代,而传统二维动画在这二十年来也逐渐和新媒体融合,慢慢向新媒体动画转型。新媒体动画的出现给人们的日常生活增添了一份乐趣与色彩,也为动画艺术的创新作出不少贡献。文章从数字媒体艺术、动漫教学的视角,以新旧媒体的共性对比、新媒体技术传播的现状、新媒体传播下二维动画创作的特征、新媒体与二维动画的文化共识为研究主体,以二维Flash动画创作流程方案与具体实施步骤为例,总结出新媒体与二维动画的文化艺术共性与融合性。With the development of technology, traditional media is going to be replaced gradually by new media. However, in the past two decades, the traditional two-dimensional animation has gradually merged with new media and transformed into new media animation slowly. The appearance of new media animation has increased interests and colors for human beings daily life and it also made many contributions to the innovation of animation art. The author through the perspective of digital media art and animation education with the status of new media technology communication, the common comparison of the new-old media, the features of creative twodimensional animation under new media communication, and the research subject of cultural consensus between new media and two-dimensional animation, taking the creative process and concrete implement procedures of two-dimensional Flash animation as an example, concludes the culture and art generality and integration of new media and two-dimensional animation.

关 键 词：新媒体传播 二维动画 创作艺术表现 FLASH动画 

分 类 号：J218.7[艺术—美术]