“量化自我”运动中隐私关注的阻碍作用--以智能手环用户采纳行为为例  

作　　者：陈小燕[1] Gerard Cliquet 

机构地区：[1]华侨大学工商管理学院,福建泉州362021 [2]法国雷恩第一大学管理学院,法国雷恩35708

出　　处：《企业经济》2020年第4期108-118,共11页Enterprise Economy

基　　金：2019年度国家社会科学基金项目“数字经济时代移动营销中的游戏化策略研究”(项目编号:19BGL261);2017年度福建省社会科学基金项目“互联网+”环境下礼物馈赠的形式、规则及“O2O”商业模式”(项目编号:FJ2017C006)。

摘　　要：隐私关注反映与个人隐私相关的用户心理,被认为是阻碍智能设备采纳的重要因素。然而,在我国并没有开展过有关该领域的实证研究。本文基于两个经典的技术采纳理论,将隐私关注纳入到整合模型,探讨我国消费者使用智能设备参与"量化自我"运动的动机和行为模式。通过严格的实证研究程序,首次在国内情境中检验了隐私关注的完整测量工具,比较了传统采纳理论和竞争模型在预测用户心理和行为时的有效性。研究结论证明了在"量化自我"活动中个人隐私关注确实存在显著的阻碍作用,而感知易用性对使用态度的影响不再显著。为提高智能手环使用率,文章提出企业应恰当使用和正确管理用户信息、增强产品和服务实际效用等管理建议。Privacy concerns reflect users'psychology related to personal privacy and are considered as an important factor to hinder the adoption of smart devices.However,no empirical research has been carried out in this field in China.Based on two classical technology adoption theories,the study incorporates privacy concerns into the integrated model and explores consumers'attitude and behavior when they join"quantitative self"movement.Through rigorous empirical procedures,this study primarily tests the complete measurement tool for privacy concerns in domestic contexts,compares competition model with the traditional adoption theories and certifies their effectiveness in predicting users'psychology and behavior.The conclusions show that personal privacy concerns do have a significant hindrance in the quantitative self activities,and the effect of perceived ease of use no longer has a significant impact on use attitudes.In order to improve the usage of smart bracelet,this study puts forward some management suggestions,such as proper use and correct management of user information,enhancement of the actual utility of products and services,etc.

关 键 词：隐私关注 量化自我 智能设备 技术接受模型 计划行为理论 

分 类 号：F272[经济管理—企业管理]