社会交换理论视角下学术社交网络用户知识贡献博弈分析及启示  

Research on User Knowledge Contribution of Academic Social Network Based on Social Exchange Theory

作　　者：王文韬[1] 张俊婷[1] 李晶 张震 杨敏[1] Wang Wentao;Zhang Junting;Li Jing;Zhang Zhen;Yang Min(School of Management,Anhui University,Hefei 230601,China;School of Information Management,SUN Yat-Sen University,Guangzhou 510006,China)

机构地区：[1]安徽大学管理学院,安徽合肥230601 [2]中山大学资讯管理学院,广东广州510006

出　　处：《现代情报》2020年第5期58-65,共8页Journal of Modern Information

基　　金：国家社会科学基金青年项目“基于社交媒体的学术交流行为模式及优化策略研究”(项目编号:17CTQ028)。

摘　　要：[目的/意义]从博弈视角出发,基于不完全信息多阶段博弈模型对学术社交网络用户的知识贡献进行研究。根据用户在学术社交网络中知识贡献及接受所采取的不同博弈策略进行分析,为优化学术社交网络的用户服务总结相关启示。[方法/过程]以社会交换理论为基础,对学术社交网络中知识贡献者及免疫者的复制动态博弈方程进行假设和数学推演。[结果/结论]当贡献者贡献知识的成本降低、得益提高时,贡献者更趋向于执行强贡献博弈策略,反之,则更趋向于执行弱贡献博弈策略;当免疫者意识到不接受贡献知识可能的损失(机会成本)增大时,免疫者更趋向于采取弱免疫博弈策略,反之,则会趋向于执行强免疫博弈策略。据此,提出相关研究启示。[Purpose/Significance]From the perspective of game,the knowledge contribution of academic social network users is studied based on the multi-stage game model of incomplete information.According to the different game strategies adopted by the users in the academic social network,the knowledge and contribution of the game are analyzed to summarize the relevant enlightenment for optimizing the user service of the academic social network.[Method/Porcess]Based on the theory of social exchange,the hypothesis and mathematical deduction of the dynamic game equations of knowledge contributors and immunizes in academic social networks were carried out.[Result/Conclusion]When the cost of contributors contributing knowledge was reduced and the benefits were increased,contributors tended to implement strong contribution game strategies,and vice versa.When immunized people realized that they did not accept the possible loss of contribution knowledge(When the opportunity cost increased,the immune person tended to adopt a weak immune game strategy,and vice versa.Based on this,relevant research implications were proposed.

关 键 词：社会交换理论 学术社交网络 博弈模型 用户 知识贡献 

分 类 号：G203[文化科学—传播学]