中文在线健康教育信息可读性计算及应用实证——以食品安全领域为例  

An Empirical Study on Readability Calculation and Application of Chinese Online Health Education Information——A Case Study of Food Safety

作　　者：秦琴 柯青[1] 丁松云 Qin Qin;Ke Qing;Ding Songyun(School of Information Management,Nanjing University,Nanjing 210023,China)

机构地区：[1]南京大学信息管理学院,江苏南京210023

出　　处：《现代情报》2020年第5期111-121,共11页Journal of Modern Information

基　　金：南京大学人文社会科学双一流建设“百层次”项目“情绪驱动下的健康信息行为机理研究:以亚健康为例”(项目编号:2018047)。

摘　　要：[目的/意义]健康网站信息文本的可读性水平直接影响公众对健康信息的加工认知过程,进而影响用户与健康有关的决策以及网站自身的发展。[方法/过程]通过对国内外可读性计算方法原理的梳理和辨析构建面向中文健康信息的可读性计算公式,选取中国健康教育网站中食品安全健康教育材料进行可读性计算和评价,从年份、来源网站性质和阅读次数3个方面分析中文食品安全在线健康教育信息可读性情况。[结果/结论]中文食品安全在线健康教育信息可读性整体不高但呈增强趋势;不同性质的来源网站之间健康信息可读性存在差异,其中政府机构网站健康信息可读性最强,综合性网络媒体次之,专业性网络媒体健康信息可读性最弱;在线健康教育材料阅读次数与材料内容可读性值不相关而与材料标题可读性值负相关,材料标题可读性值的分指标医学专业术语占比显著负向影响材料阅读次数。[Purpose/Significance]The readability level of health websites information directly affects the public's cognitive process of health information,thus affecting users'health-related decisions and the development of the website.[Method/Process]The readability calculation formula of Chinese health information online was constructed by reviewing the principles of readability calculation methods at home and abroad.Health education materials of food safety in Chinese health education Network were selected for readability calculation and evaluation.The readability of Chinese food safety health information online was analyzed from time,characters of source websites and views.[Result/Conclusion]The readability of Chinese health education information online was low but becoming better in recent years,there were differences in the readability of health information between different characters of websites,information on government websites was the most readable,followed by comprehensive network media,and information on professional network media was the least readable,the views of materials was negatively related to the readability value of material titles,and the proportion of medical terms negatively affected the views of materials significantly.

关 键 词：可读性计算 在线健康信息 健康教育材料 食品安全 

分 类 号：G252[文化科学—图书馆学]