新媒体技术在家居展示中的应用  

Research on the Application of New Media Technology in Home Furnishing Display

作　　者：赵晗肖 周橙旻 张玉荣 ZHAO Hanxiao;ZHOU Chengmin;ZHANG Yurong(College of Furnishings and Industrial Design,Nanjing Forestry University,Nanjing 210037,China)

机构地区：[1]南京林业大学家居与工业设计学院,南京210037

出　　处：《家具》2020年第2期24-28,共5页Furniture

基　　金：国家重点研发计划(2017YFD0601104);国家艺术基金项目(2019-A-05-391-1098)。

摘　　要：通过对家居展示需求的分析和不同新媒体展示方式的衡量,对家居展示适用的新媒体展示方式和展示设计要点进行研究,对家居产品的新媒体展示方式与要点进行衡量与分析。得出不同新媒体展示方式在家居展示中应用的优劣势,从用户和市场方面分析利用新媒体进行家居展示的设计需求和应用方法,最后分析家居新媒体展示面对困境产生的原因并提出改善问题的解决方法。家居展示应利用多元丰富的新媒体展示方式,归纳的设计要求和需求要点能为新媒体产品开发提供新的思路,更好地引领中国家居和家具新媒体展示的发展。Based on the analysis of home furnishing display demand and the measurement of different new media display methods,the new media display methods for home furnishing display were studied,and the new media display methods and key points of home products were measured and analyzed. Drawing the advantages and disadvantages of different new media display methods,the design needs and application methods of new media for home furnishing display were analyzed from the user and market perspectives.The reasons and solutions to the difficulties of the application of new media display were proposed.The home furnishing display should use a variety of methods. The summarized design requirements and demand points can provide new ideas for new media product development and better lead the development of China’s home furnishing and furniture new media display.

关 键 词：新媒体技术 展示设计 家居文化 交互体验 品牌宣传 

分 类 号：TS664[轻工技术与工程]